Research Paper
Year: 2022 | Month: February | Volume: 9 | Issue: 2 | Pages: 436-451
DOI: https://doi.org/10.52403/ijrr.20220256
ICT Industry Business Development Strategy in Indonesia (Case Study: PT. XYZ)
Adityo Suryo Dwiatmono1, Arief Daryanto2, Raden Dikky Indrawan2
1,2Business School, IPB University, Indonesia.
Corresponding Author: Adityo Suryo Dwiatmono
ABSTRACT
The condition of PT XYZ company is currently in a continuous stage of growing and developing in the ICT business industry. Seeing the huge market opportunities and the emergence of technology trends based on software and applications, PT XYZ needs breakthroughs in order to continue to compete amid increasingly competitive ICT business competition. Based on these problems, the purpose of the research is divided into three, namely: (1) Analyzing internal and external factors that affect the business development of PT XYZ; (2) Formulate alternative strategies that can be carried out for business development based on the influence of each internal and external factor on PT XYZ; (3) Formulate a strategy that is a priority in achieving business development targets at PT XYZ. This study uses SWOT and AHP methods. The results showed that SWOT analysis produced eleven strategies that were then processed using the AHP technique to obtain five priority strategies. The five priority strategies lead to market penetration strategies in business development, namely taking on IT / internet infrastructure projects in Indonesia, maintaining good relations with vendors / suppliers, developing products / services, improving standard service quality assurance, and conducting IPOs for capital strengthening.
Keywords: AHP, ICT, IPO, IT, Strategi Pengembangan Bisnis, SWOT.
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