Research Paper
Year: 2022 | Month: September | Volume: 9 | Issue: 9 | Pages: 239-246
DOI: https://doi.org/10.52403/ijrr.20220926
The Influence of Location, Collection Image and Employment Opportunities on Student Interest in Agro Technology Faculty Universitas Prima Indonesia
Riza Juli Arfah1, Salman Faris2, Efendy Pakpahan3
1,2,3Program Studi Magister Manajemen Fakultas Ekonomi, Universitas Prima Indonesia, Medan, Indonesia
Corresponding Author: Riza Juli Arfah
ABSTRACT
The purpose of this study was to determine and analyze the influence of location, university image and job opportunities on student interest in studying at the Faculty of Agro Technology, University of Prima Indonesia. The total population in this study, students of the Faculty of Agro Technology, University of Prima Indonesia amounted to 89 students. While the sample in this study was saturated, namely 89 people. The sources of data in this study are primary data and secondary data. Data sources are anything that can provide information about data. Based on the source, the data is divided into two, namely primary data and secondary data. The results in this study are the location partially has a significant effect on student interest by -2.15%. Based on research conducted on students of the Faculty of Agro Technology, it can be concluded that the image of the university partially has a significant effect on student interest by 59.7%. Based on research conducted on students of the Faculty of Agro Technology, it can be concluded that job opportunities partially have a significant effect on student interest by 19.8%.
Keywords: Location Influence. Image of Higher Education, Job Opportunities, Student Interest of Faculty of Agro Technology UNPRI
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