Review Paper
Year: 2022 | Month: August | Volume: 9 | Issue: 8 | Pages: 880-883
DOI: https://doi.org/10.52403/ijrr.20220877
Is Commodification, Extinction or an Evolution to Folklores?
Rajam Mohan
Department of Anthropology, University of Madras, Chennai, Tamil Nadu, India
ABSTRACT
In the era of Globalization, every aspect of human life is being influenced by technology which creates a gap between local sub-cultures following traditions and popular culture, that is backed by technologies. Most of the researchers believed that the influence of technology would slowly degrade and eventually endanger many of the local cultures existing in the middle and margin of the society. Nevertheless, is this true? The answer for the question is discussed in this paper. This paper focuses on analyzing how Indian folklore through the influence of technology and through Commodification opens the door for preserving and transmission of folklore across the generations or for the extinction.
Keywords: Commodification, Evolution, Extinction, Folklore
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