Research Paper
Year: 2022 | Month: July | Volume: 9 | Issue: 7 | Pages: 741-746
DOI: https://doi.org/10.52403/ijrr.20220778
The TikTok Users Perception Relates to the Influencer’s Communication Privacy Management
Eka Arsyad Handayani1, Micah Hana Silwanus2, Mustika Gardhini3, Rachel Vivaldy4, Rudin Hidayat5, Yulian Suryo Muliyono6, Adinda Arifiah7
1,2,3,4,5,6,7Communication Department, Universitas Siber Asia, Jakarta, Indonesia
Corresponding Author: Adinda Arifiah
ABSTRACT
This research has purposes to analyze relates to public perceptions, especially from TikTok users, regarding the influencer’s communication privacy management. The design used in this research was descriptive qualitative methods with data collection techniques in the form of questionnaires which has been delivered to 10 informants. The data analysis technique was conducted by displaying data, reducing data and drawing conclusions which were then examined for its validity through the triangulation method. The results indicates that the use of TikTok as an influencer's media in order to promote their products has been done very effective, but these influencers need to understand the limitations of privacy that exist and set a good example for their followers. The public society are expected to be wiser in the use of social media, in an effort to minimize the risk of crime that occurs due to the freedom of social media.
Keywords: TikTok, Public Perception, Communication Privacy Management, Influencers.
[PDF Full Text]