Research Paper
Year: 2022 | Month: March | Volume: 9 | Issue: 3 | Pages: 193-202
DOI: https://doi.org/10.52403/ijrr.20220323
Strategic Formulation Analysis to Create a Repair Service Business in Indonesia, "Fix and Clean"
Supriyono1, Andreas Dwicaksono2, Yohannes M. Parluhutan3, Trisula Wicaksana4, Fatih Hidayat Dewantoro5, Semerdanta Pusaka6, Rhian Indradewa7, Edi Hamdi8
1,2,3,4,5,6,7,8Department Management, Faculty Economic and Business, Esa Unggul University, Jakarta – Indonesia
Corresponding Author: Yohannes M. Parluhutan
ABSTRACT
PT Hygeia Vulcan Indonesia, a trademark of Fix n Clean, is an application-based repair service company. Fix n Clean is here as a solution to the increasing need for repairs by offering repair services in one location (One Stop Service) based on fashion applications and household products. The strategy method uses the Value Proposition Canvas, IFE, EFE, VRIO, CPM, SWOT, IE, QSPM, Porter's Generic Strategy and Lean Business Canvas Model. From external analysis, Fix n Clean has 5 opportunities and 4 threats. The analysis of the competitiveness of the Porter’s Five Forces industry is moderate. The results of the internal analysis of Fix n Clean have 7 resources and 3 capabilities. As a result of the IE matrix analysis, as a new company, Fix n Clean is in a position to grow and build. The main strategy chosen based on the QSPM stages is market penetration.
Keywords: repair, One Stop Service, Porter's Generic Strategy, Lean Business Canvas Model.
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