IJRR

International Journal of Research and Review

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Review Paper

Year: 2022 | Month: November | Volume: 9 | Issue: 11 | Pages: 294-301

DOI: https://doi.org/10.52403/ijrr.20221139

Retail Sector: A Progressive for Women

Abdullah Mohammed Mahdi Ahmed1, Amgad S. D. Khaled2, Salma Ahmad3, Ali Thabit4

1,3Department of Business Administration, Aligarh Muslim University
2Dep. of Management Information System, Aljanad University for Science and Technology
4Dep. of International Business, Aljanad University for Science and Technology

Corresponding Author: Amgad S. D. Khaled

ABSTRACT

The retail sector hires more females than males which is a ratio of 60:40 and it is noted that more women than men start their careers in retail. It is also observed that most females simply stop at middle management position once they have children. However, there are also a number of them who serve on the retail operating boards. But the difficulties women face, determined to be senior executives are higher than those faced by men, both at personal and professional front.
Retail wages for females in relatively junior positions are another problem which is quite low. Therefore, often they are not worth returning to work after having a baby. Thus there is a drain of new talent. Further a gap in career also for women makes it very hard to even get back to a ladder. Often laddies are married to well settled working men who are well networked. These networking opportunities provide a useful chance to help create connections. Nevertheless, the wives of so many men in top positions do not work so that they are free to look after kids. Woman are questioned about their dedication to her kids.
The other side of the many stories is for many women average parental leave of around six to nine months is not a choice particularly for women who would like to stay in their leadership positions. To these women many questions to ask (whether effort is worth it). Therefore, women are in dilemma whether to pursue career or opt for staying at home to manage kids.

Keywords: perception, ladies’ touch, plans in retaining females employees, Retailing

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