Research Paper
Year: 2022 | Month: November | Volume: 9 | Issue: 11 | Pages: 264-271
DOI: https://doi.org/10.52403/ijrr.20221136
Analysis of Digital Culture Level in PT. X Medan
Taufiq Ari Wibowo1, Harmein Nasution2, Yeni Absah2
1,2Master of Management Study Program on Postgraduate Program of the University of Sumatera Utara
Corresponding Author: Taufiq Ari Wibowo
ABSTRACT
Digital culture is a transformation of the company's habituation in carrying out its performance system based on digital technology to increase the company's effectiveness in the digital world. PT. X is a subsidiary of one of the State-Owned Enterprises which is engaged in the largest Islamic banking services in Indonesia. This study aims to measure the level of implementation of Digital Culture at the branch office of PT. X. The type of research is a descriptive research and the sample of this research is 30 employees. Data collection techniques were carried out using interviews and questionnaires and the instrument used was the validity and reliability of the questionnaire. The results of the study state that the implementation of Digital Culture in this company has been carried out well. The average score for the interval value that produces the 7 Dimension criteria is 4.54 with a very good category. The implication of this research is as an illustration in evaluating the performance improvement of banking employees.
Keywords: Culture, Digital Culture, Digital Transformation
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