Research Paper
Year: 2021 | Month: September | Volume: 8 | Issue: 9 | Pages: 453-467
DOI: https://doi.org/10.52403/ijrr.20210958
Business Development of Base Transceiver Station (BTS) Infrastructure Contractor PT. XYZ
Biyal Muhajirin Koswara1, Rizal Syarief1, Harianto1
1IPB University, School of Business, Jl. Raya Pajajaran Bogor, Indonesia
Corresponding Author: Biyal Muhajirin Koswara
ABSTRACT
The growth of BTS which is the main infrastructure in the implementation of telecommunications is needed for service and improvement of the quality of telecommunication networks, especially in pandemic times. The goal to be achieved In order to formulate the company's strategic planning to develop its business, information is needed about what business model is currently adopted by the company, what factors affect the company's current position in the market that will give rise to alternatives to the company's strategy, and what are the alternative strategies that are priority strategies and suitable for the current condition of PT. XYZ. The analysis method used is Business Model Canvas (BMC), Strength Weakness Opportunity Threat (SWOT) and Quantitative Strategic Planning Matrix (QSPM) Based on the results of the study, BMC told PT XYZ, that the business model of the company can still sustain its business operations but there are some slight shortcomings that need to be improved to maximize the elements that can increase profits from the company. The results of the analysis of strategy formulation and SWOT analysis resulted in seven alternative strategies. In the QSPM analysis, the main priority strategy is training and development human resources.
Keywords: BMC, Business Operations, PT XYZ, QSPM, SWOT.
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