Research Paper
Year: 2021 | Month: August | Volume: 8 | Issue: 8 | Pages: 568-576
DOI: https://doi.org/10.52403/ijrr.20210876
Strategic Formulation Analysis to Build a New Business Startup “Jamu Partnership” in Indonesia
Erna Setiyawati1, Andhika Saputra2, Rhian Indradewa3, Tantri Yanuar Rahmat Syah4
1,2,3,4 Department Management, Faculty Economic and Business, Esa Unggul University, Jakarta – Indonesia
Corresponding Author: Erna Setiyawati
ABSTRACT
Background – PT Oesodo Alam Mandiri (PT OAM) is a startup company that was established to provide solutions to business opportunities and problems that are being faced by people in Indonesia. Before starting a business, it is necessary to analyze both internal and external factors, also carry out strategy formulation. The results of this analysis will assist in determining the right strategy and business model. Through the right strategy and business model, a newly established startup company will be able to compete and be sustainable.
Method – Using Value Proposition Canvas, EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model.
Result – This analysis helps to determine the right business model for jamu partnership startup company.
Keywords: Startup, Value Proposition Canvas, Lean Business Model Canvas, Jamu, Indonesia.
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