Research Paper
Year: 2021 | Month: August | Volume: 8 | Issue: 8 | Pages: 342-348
DOI: https://doi.org/10.52403/ijrr.20210847
Effect of Attractions, Social Media, Quality of Service and Facilities on Revisit Interest with Customer Satisfaction as Intervening Variables to Geopark Kaldera Toba in Sianjur Mulamula Village
Agung Solikhin Harahap1, Endang Sulistya Rini2, Fadli2
1Postgraduate Students, Department of Management, Faculty of Economics and Business at Universitas Sumatera Utara, Indonesia
2Postgraduate Lecturer, Department of Management, Faculty of Economics and Business at Universitas Sumatera Utara, Indonesia
Corresponding Author: Agung Solikhin Harahap
ABSTRACT
The purpose of this study was to determine and analyze effect of attractions, social media, quality of service and facilities on revisit interest with customer satisfaction as intervening variables to Geopark Kaldera Toba in Sianjur Mulamula Village. This type of research is descriptive quantitative with a research sample of 100 respondents who visited Sianjur Mulamula Village. Data collection techniques by distributing questionnaires to respondents. Hypothesis testing in this study was carried out using path analysis. The results of this study indicate that attractions has effect on customer satisfaction and revisit interest, quality of service has effect on customer satisfaction, and customer satisfaction has effect on revisit interest. While social media and facilities have no effect on customer satisfaction, and social media, quality of service, and facilities have no effect on revisit interest. Customer satisfaction is not able to mediate between social media with revisit interest, and customer satisfaction is able to mediate between attractions, quality of service, and facilities with interest in revisiting.
Keywords: Attractions, Social Media, Quality of Service, Facilities, Revisit Interest, Customer Satisfaction.
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