Research Paper
Year: 2021 | Month: June | Volume: 8 | Issue: 6 | Pages: 96-107
DOI: https://doi.org/10.52403/ijrr.20210612
Factors that Affect the Satisfaction of Viewers Watching TVRI
Muhammad Robitho Rochim1, Idqan Fahmi2, Siti Jahroh3
1,2,3School of Business, IPB University, Gedung SB-IPB, Jl. Raya Pajajaran, Kota Bogor, Jawa Barat 16128
Corresponding Author: Muhammad Robitho Rochim
ABSTRACT
The dynamics of the television industry require each TV station to display the best programming to bind its loyal viewers. TVRI as public television continues to strive to tie the loyalty of viewers by presenting the best programs. However, efforts to present the best programs on TVRI caused some problems later in life. This study aims to analyze TVRI audience satisfaction based on tvri viewers' direct assessment, by measuring satisfaction levels, analyzing factors that affect satisfaction, and analyzing tvri audience performance levels and interests. The indicators used to measure satisfaction in this study are program, motivation fulfillment, broadcasting quality, and program packaging. The results showed that respondents were satisfied with TVRI's performance with a satisfaction rate of 88.82%. Factors that significantly affect satisfaction are motivational fulfillment and program packaging. Meanwhile, although the program is a product sold by TV stations, in this study the program had no effect on viewer satisfaction. The main focus that must be improved by TVRI is the packaging of the program, which is the form of studio set display, supporting properties, and presenters. TVRI must also adapt to the needs of the audience in packaging the show, namely with the latest look, fresh and innovative creative ideas to provide a new experience for the audience, not only the broadcast of nostalgic programs that are repackaged, in order to achieve the target audience segment.
Keywords: Factors, TVRI, Viewer Satisfaction.
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