Research Paper
Year: 2021 | Month: April | Volume: 8 | Issue: 4 | Pages: 326-335
DOI: https://doi.org/10.52403/ijrr.20210439
Strategy Development of Regional Credit Guarantee Company
Jodi Septiadi Akbar1, Arif Imam Suroso1, Rokhani Hasbullah2
1IPB University, School of Business, Jl. Raya Pajajaran Bogor, Indonesia
2Department of Mechanical Engineering and Biosystems, Faculty of Agricultural Technology, IPB University, Jl. Agatis kampus IPB Dramaga, Bogor 16880
Corresponding Author: Jodi Septiadi Akbar
ABSTRACT
Micro, small and medium enterprises (MSME) have difficulty obtaining access to bank financing. One of these difficulties is due to the limited collateral as a credit requirement. The government overcomes the problem by forming a credit guarantee company to replace the collateral requirements. One company that runs a credit guarantee business is PT. Jamkrida Riau (Jamkrida Riau). This research aims to: 1) identifying environmental factors that affect the management of internal and external in Jamkrida Riau; 2) analyze alternatives in developing Jamkrida Riau business strategy; 3) priority strategy formulated exact in business development Jamkrida Riau in the future. This study using analysis tools an internal factor evaluation matrix (IFE), external factor evaluation matrix (EFE), Internal-External matrix (IE), SWOT matrix and QSPM matrix. The results showed that an alternative strategy lead in developing its business in sequence was 1) internal risk control in the process of credit guarantee; 2) capacity building capital participation of regional governments or other investors; 3) improve cooperation with other institutions related to credit guarantee; 4) an increase in information technology adaptation; 5) giving assistance to MSME; 6) product development of ensuring that corresponds to focus effort; 7) marketing product development.
Keywords: bank, credit guarantee, micro and small enterprises (MSMEs), MSMEs credit, strategy.
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