Research Paper
Year: 2021 | Month: March | Volume: 8 | Issue: 3 | Pages: 451-459
Financial and Marketing Literation to Support SMEs’ Performance
Beby Kendida Hasibuan1, Arlina Nurbaity Lubis1, Prihatin Lumbanraja1
1Department of Management, Faculty of Economics and Business, Universitas of Sumatera Utara, Medan, Indonesia
Corresponding Author: Beby Kendida Hasibuan
ABSTRACT
SMEs have the ability to make a meaningful reduction in the high level of unemployment and contribute to the GDP of the local economy in Indonesia. However they had to face many problem which almost always halted them to grow. Many of which choose option to exit the business. One of the majority problems that SMEs face were financial and marketing problem. This study aimed to evaluate the effect of financial literacy as well as the literacy level, and their marketing performance in relation to their financial performance. A number of 300 SMEs in Medan were participated in this study. Data were collected through structured interview questionnaires to help to collect their perception and answers. The data were evaluated by using multiple linear regression. The result showed a positive and significant effect of financial literacy and marketing performance to SMEs financial performance as whole. This study also indicate that many of SMEs in Medan have a good financial literacy.
Keywords: Financial Literacy, SMEs Performance, Financial Performance, Marketing.
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