Research Paper
Year: 2021 | Month: January | Volume: 8 | Issue: 1 | Pages: 408-416
Business Development Strategy for Shallot Seed Breeding in Medan City
Siharma Sitinjak1, Rahmanta2, Salmiah2
1,2Master of Agribusiness Study Program, Faculty of Agriculture of University of Sumatera Utara Province
Corresponding Author: Siharma Sitinjak
ABSTRACT
The purpose of this study was to analyze the factors that influence the development of shallot seed breeding businesses and prioritize alternative strategies to increase the production and development of shallot seed breeding businesses in Medan City. The research was conducted in October 2020 in Medan Marelan District, Medan City, Sumatera Utara Province. The research method used the census method with a total sample of 15 respondents. The data analysis used to answer the objectives is the IFE, EFE, SWOT and QSPM analysis. The results showed that based on the IFE analysis the score was 2,625 and the EFE analysis was the score of 2.52. Both scores are above 2.5, which means that the internal and external positions are quite strong. Based on the IE (Internal-External) matrix, the results show that the shallot seed breeding is in quadrant V with a hold and maintain strategy. Based on the SWOT matrix analysis, this business is in quadrant I, the strategy that can be applied to this quadrant is the SO / Aggressive strategy (positive, positive). Capital from the government or financial institutions for seed breeder farmers with a total attractiveness value (STAS) of 6.93.
Keywords: shallot seed breeding, business development strategy.
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