Research Paper
Year: 2020 | Month: August | Volume: 7 | Issue: 8 | Pages: 241-249
The Effect of Marketing Mix on Patient Satisfaction in Prima Vision Medan Special Hospital in 2019
Noviza Rizkha A. Nasution1, Ermi Girsang2, Rafael Ginting2, Mangatas Silaen2
1Postgraduate Students Department Magister of Public Health, Faculty of Medicines at University Prima Indonesia
2Postgraduate Lecturer Department Magister of Public Health, Faculty of Medicines at University Prima Indonesia
Corresponding Author: Noviza Rizkha A. Nasution
ABSTRACT
Hospitals have a very strategic role in efforts to accelerate the improvement of public health status. The new health care paradigm requires hospitals to provide quality services according to the needs and desires of patients. The main factor is that the services provided are of low quality so that they cannot produce the services expected by patients.The marketing mix can be used as a marketing tool that makes it easy for hospitals to achieve their marketing goals. This study aims to analyze the effect of the marketing mix of the Eye Hospital Special Eye Medan Vision on patient satisfaction in 2019. This type of research is quantitative by using a design (cross sectional). The variable that has a positive effect is the product with a product coefficient value of 0.012. From the results of the study, it is suggested to the Eye Hospital of Prima Vision Medan that it is necessary to improve the product in the form of improving health services, paying more attention to price and process, paying attention to people, especially those who are in direct contact and contact with patients, paying attention to physical evidence, namely the physical and non-physical work environment
Keywords: Patient Satisfaction, Marketing Mix
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