Case Report
Year: 2020 | Month: August | Volume: 7 | Issue: 8 | Pages: 81-90
Development Strategy at Express Company in PT OSL Prima using Business Model Canvas
Jonathan Anugerah Purba1, Ono Suparno2, Alla Asmara3
1IPB University, School of Business, Jl Raya Pajajaran Bogor, Indonesia
2Department of Agroindustrial Technology, Faculty of Agricultural Technology, IPB University, Fateta Building Floor 2, IPB Darmaga, Bogor 16680
3Department of Economic, Faculty of Economics and Management, IPB University, Jl. Agatis, IPB Darmaga, Bogor 16680
Corresponding Author: Jonathan Anugerah Purba
ABSTRACT
The E-commerce sector has grown massively in Indonesia, and it attracts PT OSL Prima, an express company, to approach that sector. The grown itself made the management of PT OSL Prima decide to target for the number one company customer/revenue stream from the e-commerce sector. The research aims to (1) analyze the current business model, (2) analyze factors that become strength, weakness, opportunity, and threat of the company, and (3) determine some alternative strategies and propose a new business model for the company. The analysis tool used in this research is BMC, SWOT, and pairwise comparison. The research result is some strategies can be used by the company from each block from BMC. Specific segments in e-commerce like electronics and gold can be used as an additional segment for customer segmentation. A new value proposition like e-fulfillment can be prepared by the company to pull any new customer. A partnership is a vital role due to express companies like this need to have a large network so customers can get to use the product easier (channel) and more efficient from the company side (key activities, key resources, key partner, cost structure). In the end, the company could give services that comply with client requirements.
Keywords: business model canvas, e-commerce, express company
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