Research Paper
Year: 2020 | Month: June | Volume: 7 | Issue: 6 | Pages: 48-56
The Increasing Strategy of Communities Palm Oils Productivity through Corporate Social Responsibility Program at PT. Austindo Nusantara Jaya Agri
Sukrisdianto, Darwin Sitompul, Isfenti Sadalia
Master of Management Study Program, Postgraduate School of University of Sumatera Utara
Corresponding Author: Sukrisdianto
ABSTRACT
The productivity of the communities palm oils in Kecamatan Simangambat is lower compared to the palm oil productivity by PT Austindo Nusantara Jaya Agri. In line with the development of Company’s Corporate Social Responbility (CSR) program and the effort district government Padang Lawas Utara to develop communities by increasing the economical income, therefore the good cooperation between related government office and company is needed, as well as the support from community to solve the problem. Eight individuals were selected for the Focus Group Discussion (FGD) to decide three criteria, seven sub-criteria and four alternative strategies in order to improve the productivity of palm oils. The financial criteria consists of two sub-criteria namely the charges and costs. Operational criteria consists of high quaility seeds, land management and planting technology, plant cultivation and harvesting. Next, risk criteria of social and criminal risk. Moreover, the four alternative strategies consists of institutional strengthening of farmers groups, production facilities support, education of cultivation technique and rejuvenation of palm oils. Based on the questionnaire and data analysis using the Analytical Hierarchy Process (AHP), therefore the main priority is to increase the communities palm oils production by rejuvenating palm oils. It can be achieved by coorperating between company and district government (DISBUN). This can be concluded by the surveys and the discusssion with the people of Kecamatan Simangambat, Padang Lawas Utara district. The result is confirmed through interviews and discussion with the communities group in subdistrict of Simangambat, District Padang Lawas Utara.
Keywords: Productivity Palm oils, Corporate Social Responsibility, Focus Group Discussion, Analytical Hierarchy Process, Rejuvenation of Palm oils.
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