Research Paper
Year: 2020 | Month: December | Volume: 7 | Issue: 12 | Pages: 430-437
Effect of Location, Services, and Costs on Study Interest of Students at Universitas Prima Indonesia with Facilities as Intervening Variables
Jarunjung Hutagaol1, Nirwana Bangun2, Yovie Ernanda3, M. Tahir4, Andre Fitriano5, Januardin6
1,2,3,4,5,6Universitas Prima Indonesia, Indonesia
Corresponding Author: Jarunjung Hutagaol
ABSTRACT
The background of this research is due to a decrease on study interest of students at Universitas Prima Indonesia in 2020. The purpose of this study is to determine whether location, services, costs affect the increase in study interest of students at Universitas Prima Indonesia with facilities as intervening variables. This type of research is descriptive quantitative, the nature of this research is descriptive exploratory, the number of samples of this study were 100 respondents and the research data collection used a google form (online) questionnaire, data analysis in this study was multiple linear analysis using smartPLS. The results showed that location has no and insignificant effect on facilities, services has a positive and significant effect on facilities, costs has a positive and significant effect on facilities, location has a positive and significant effect on study interest, services has no and no significant effect on study interest, costs has an effect positive and significant effect on study interest, facilities have a positive and significant effect on study interest, location through facilities has no and insignificant effect, services through facilities have a positive and significant effect, costs through facilities have a positive and significant effect. Goodness of fit (GOF) value is 0.897.
Keywords: Location, Services, Costs, Facilities, Study Interest.
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