Research Paper
Year: 2020 | Month: November | Volume: 7 | Issue: 11 | Pages: 216-221
Analysis of Factors Affecting the Income of Traditional Traders in Karo District (Case Study at Berastagi Fruit Market)
Jessi Charina Sembiring1, Sya’ad Afifuddin2, Murni Daulay3
1,2,3Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia
Corresponding Author: Jessi Charina Sembiring
ABSTRACT
The general purpose of this research is to analyze analysis of factors affecting the income of traditional traders at Berastagi Fruit Market. Then the specific objective is to analyze the influence of variables such as working capital, length of business, type of merchandise and working time on the income of traditional traders in the Berastagi Fruit Market. The sample in this study were 161 traders with simple random sampling technique with a total population of 270 traders. The analytical method used is ordinary least square with multiple linear regression equations using the Eviews 7 application. The data used in this study are primary data and the data source comes from interviews and questionnaires given to traditional traders of the Berastagi Fruit Market. The results of this study indicate that working capital, length of business, type of merchandise and working time jointly influence the income of traditional traders in the Berastagi Fruit Market. Partially, working capital, length of business, type of merchandise and working time have a positive effect on the income of traditional traders in the Berastagi Fruit Market and all independent variables are in accordance with the hypothesis.
Keywords: Working Capital, Length of Business, Type of Merchandise, Working Time, Income of Traditional Traders.
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