Research Paper
Year: 2019 | Month: September | Volume: 6 | Issue: 9 | Pages: 21-28
The Perception of Producers towards Environmentally-Safe Products
Dr. Jyoti Gogia1, Ms. Nandini Sharma2
1Associate Professor, Department of Economics, Dayalbagh Educational Institute, Agra, U.P., India
2Junior Project Fellow, Department of Education in Social Sciences, NCERT, New Delhi, India
Corresponding Author: Dr. Jyoti Gogia
ABSTRACT
Economic change begins on the supply-side - Schumpeter
Attaining sustainable economic development requires carrying out the economic practices in an environmentally safe manner and convincing the society towards its large acceptance. A market economy requires structured development for environmental protection and this could be realized by promoting eco-friendly products. Although these products have been widely recognized, but their actual production, purchases and consumption have been disappointing. Environmental deterioration has become a major eco-societal and political concern in the contemporary era. If the conventional patterns of production and consumption are not changed, then such a phenomenon would prove detrimental to the environmental sustainability. Therefore, it requires immediate attention and corrective measures.
This paper seeks to understand the perception of the producers towards the eco-friendly products and their responsiveness in bringing forth the green products in the marketplace. The paper subsequently provides informed recommendations for the stakeholders to remedy the situation. The study is exploratory in nature and uses qualitative in-depth interviews and questionnaires to understand producers’ responsiveness towards environmentally-safe products. It has been found that the stakeholders are aware of the environmental concerns, but they need to implement upon the recommendations, for the sake of making the environment clean and green for the present as also for the generations to come.
Key words: Eco-friendly products, Producers’ responsiveness, Environmental sustainability.
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