Research Paper
Year: 2019 | Month: September | Volume: 6 | Issue: 9 | Pages: 264-286
The Effect of Entrepreneurial Networking and Entrepreneurial Marketing on Business Performance by Competitive Advantage SME’s Culinary Sector in Medan
Muhammad Reza Azmi1, Arlina Nurbaity Lubis2, Beby KF Sembiring2
1Postgraduate students at University of North Sumatra, Indonesia
2Postgraduate Lecturer at University of North Sumatra, Indonesia
Corresponding Author: Muhammad Reza Azmi
ABSTRACT
SME’s is majority type of business in Medan and Majority of SME’s is culinary sector. This research purpose was to know the effect of entrepreneurial networking and entrepreneurial marketing on business performance by competitive advantage SME’s culinary sector in four of district in Medan. Type of this research is quantitative research. The sample of this research is all of population SME’s culinary sector was established 2 years or more and it has permanent place as many as 62 respondents. The hypotheses in this research use path analysis with 5% significancy. The results or submodel 2nd showing that together entrepreneurial networking and entrepreneurial marketing influence significant on business performance. This research showing that entrepreneurial networking have negative influence to business performance by competitive advantage SME’s culinary sectors in four of district Medan.
Key words: entrepreneurial networking, entrepreneurial marketing, competitive advantage, business performance.
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