Review Paper
Year: 2019 | Month: August | Volume: 6 | Issue: 8 | Pages: 113-119
Financial Literacy as an Effort to Improve Parent Role on Children Consumer Behavior
Arwin Arianto1, Janah Sojanah2
1Indonesia University of Education, Indonesia
2Indonesia University of Education, Indonesia
Corresponding Author: Arwin Arianto
ABSTRACT
Consumer behavior is the process conducted by human in seeking, choosing, and using goods or non-goods to fulfill their life needs. In some cases, consumer behavior becomes uncontrollable and diverges to the negativity so that it causes bad consequences. Children are within a period of behavioral formation that makes them easily affected from what attracts their attention. Parents are a very influential people in directing, guiding, and controlling the behavior of their children, including their consumer behavior. To assist the role of parents in controlling the behavior of children's consumers, education about financial literacy can be applied to provide knowledge about finances for children because it has many good benefits for them, such as making decisions, making children become self-reliant in financial management and assisting them in preparing their finances in the future so that the consumer behavior of children becomes better and positive.
Key words: consumer behavior, parent role, financial literacy
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