Research Paper
Year: 2019 | Month: May | Volume: 6 | Issue: 5 | Pages: 310-322
Online Sales Improvement System Design Using Soft System Methodology (SSM)
Anik Handayani1, Iphov Kumala Sriwana2
1Faculty of Economics, 2Faculty of Engineering,
Esa Unggul University, Jakarta, Indonesia.
Corresponding Author: Anik Handayani
ABSTRACT
To maximize the benefits of new products, appropriate marketing media and attractive features are needed as good promotional tools in the marketing model. The influence of technological developments has led to the high use of the internet as a new transformation in creating business paradigm in the form of online sales in the e-commerce websites. This research aims to improve the sales system by designing a marketing media improvement model that has a sale value from the marketing system that was done previously. This research uses qualitative methods, namely Soft System Methodology (SSM) as a method that can be used to analyze the state of the marketing activity model. The results of this research were applied to a web design by improving web design and the application of web optimization with the large added value which is obtained by the implementation of improvements that was done reaching an index of 55%, so that websites have selling points and attract potential customers.
Key words: E-Commerce, Marketing Strategy, Search Engine Optimization, Soft System Methodology, Web Design.
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