Research Paper
Year: 2019 | Month: November | Volume: 6 | Issue: 11 | Pages: 445-449
Brand Preference for Mobile Phones among the Students in Chennai
Dr. M. Rajesh
Associate Professor, DB Jain College, Chennai.
ABSTRACT
The youthful age, which is developing alongside portable innovation, must have a few or the other effect on their standards of conduct. Mobile phones have turned into a need in the day by day lives of purchasers. In any case, because of headways in innovation the mobile phone industry has indicated quick development, and this makes it significant for advertisers to acquire data on brand inclinations for mobile phones. It will enthusiasm to locate the portable reliance of the youthful age, their wireless utilization design, and the effect of mobile phone use on the standard of conduct just as correspondence example of adolescents. The study was to determine brand preferences for mobile phones amongst students at a selected higher education institution of Dhanraj Baid Jain College in Chennai. Primary data is collected through the circulation of pre structured questionnaire designed in a way to collect information for satisfying objectives of the study. The collected data with different variables is analyzed on various aspects to come to conclusion of significance.
Key words: Mobile phone, behavior, brand preference
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