Year: 2024 | Month: January | Volume: 11 | Issue: 1 | Pages: 578-582
DOI: https://doi.org/10.52403/ijrr.20240164
Analyzing Alibaba: Unveiling the Strategies, Business Ethics, and Global Market Expansion
Agus Putra1, Risky Rahmawati Pinardi2, Gabelas Makmur Simamora3, Ahmad Nuh4
1,2,3,4 Student of Doctoral Program in Management Science, Post Graduate Program, Jakarta State University Indonesia
Corresponding Author: Agus Putra
ABSTRACT
Alibaba, founded in 1999 by Jack Ma, has emerged as a global e-commerce powerhouse with a market capitalization among the top 10 globally, surpassing even retail giant Walmart. This success can be attributed to a combination of innovative strategies, adaptability, and a commitment to customer-centric values. Alibaba's journey involves a strategic focus on global market expansion. The company set ambitious goals, including selling globally and serving two billion consumers. This expansion was not limited to e-commerce; Alibaba diversified into various sectors such as cloud computing, digital entertainment, and logistics. The company's global ambitions extended to major markets worldwide, marking its footprint in diverse industries. Several factors contribute to Alibaba's success, including specific marketing strategies, innovative business models, and overcoming challenges. The company's ability to navigate the complexities of international markets and adapt its approach has been instrumental in its triumph. Alibaba's success is not only reflected in its financial achievements but also in its evolution into a multifaceted global enterprise. Alibaba's success story is a testament to visionary leadership, effective strategies, and a commitment to continuous innovation. From its humble beginnings as an online marketplace, Alibaba has evolved into a global force, influencing various industries and setting new standards for success in the digital era.
Keywords: Alibaba, Market Expansion, Digital Era.
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