Research Paper
Year: 2023 | Month: August | Volume: 10 | Issue: 8 | Pages: 974-988
DOI: https://doi.org/10.52403/ijrr.202308124
The Influence of Work Motivation, Competence and Compensation on the Performance of Insurance Agency Leaders Through Job Satisfaction at PT. Prudential Life Assurance General Agency WOW Aini Medan
Sukiman Lingga1, Syaifuddin2, Salman Faris3, Yusuf Ronny Edward4
1,2,3,4Department Of Management, Universitas Prima Indonesia Medan. Indonesia
Corresponding Author: Syaifuddin
ABSTRACT
The success of the performance of the agency leader of the insurance agent will be followed by recognition or appreciation from the company in the form of bonuses and incentives provided so that this can increase the agency leader's ability to provide even better work performance and get a promotion in a career for the achievement of the agency leader's performance in the insurance company. The assessment system using grades or ranks makes employees have to meet the specified criteria, in other words, if they get an assessment of numbers 3 to 5 in each year, the agency leader will get a career promotion or level increase but if they get an assessment of criteria 1 to 2 each year in a row, they will be given demotion sanctions while the 0 criteria is mostly the case for new agents working who do not have an assessment. Good work motivation, competence and compensation are indispensable in developing productive and sustainable performance both in communication and building partnerships between an agency leader and his immediate superior leader and between the agency leader and management. In this study the authors used an associative approach to determine the relationship of each variable and the tendency of the data used was quantitative methods. The data analysis techniques used in this research are descriptive analysis and path analysis. To test the feasibility of the model using analytical techniques in the Partial Least Square method. The results in this study obtained that the performance management effectiveness variable has a positive and significant effect on work motivation, competence and compensation. Work motivation has a positive and significant effect on agent performance. The effectiveness of performance management has a positive and significant effect on competence. Agent performance has a positive and significant effect on compensation. Agent performance has a positive and significant effect on career promotion. Performance management effectiveness has a positive and significant effect on career promotion through work motivation, competence and compensation
Keywords: Agency leader performance, work motivation, competence and compensation, satisfaction and career advancement
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