Research Paper
Year: 2023 | Month: July | Volume: 10 | Issue: 7 | Pages: 814-823
DOI: https://doi.org/10.52403/ijrr.20230796
Digital Marketing Information System of Plantation Research Company (Case Study: PT XYZ's E-Commerce)
Silva Latisya1, Siti Jahroh2, Iman Yani Harahap3
1,2School of Business, IPB University, Jl. Raya Padjadjaran Bogor, Indonesia
3PT. Nusantara Plantation Research, Indonesia
Corresponding Author: Silva Latisya
ABSTRACT
E-commerce has great potential in supporting the success of a company's digital marketing. However, some problems are thought to have an impact on the low percentage contribution of e-commerce sales transactions to non-e-commerce transactions. This study aims to examine the conditions of PT XYZ's e-commerce success using the success model and to see the effect of the variables in the model on the success of e-commerce. Data were obtained by interviewing techniques and filling out questionnaires that were distributed online. This study adopts the theoretical framework of DeLone and McLean (2003) to assess the success of PT XYZ's e-commerce information system implementation. Research data analysis using SEM-PLS. The results showed that users assessed the measurement of e-commerce success as a whole in the good category. Service quality improvement can be prioritized to increase e-commerce success.
Keywords: DeLone & McLean, e-commerce, information system, plantation
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