Short Communication
Year: 2023 | Month: June | Volume: 10 | Issue: 6 | Pages: 209-220
DOI: https://doi.org/10.52403/ijrr.20230625
Digital Marketing Communication for Promoting Philippines Tourism
Daniel Susilo1, Maria Clara K. Santos2
1Department of Communication, Universitas Multimedia Nusantara, Indonesia
2College Arts and Science, Cebu Normal University, Philippines
Corresponding Author: Daniel Susilo
ABSTRACT
Pandemic is beyond league within society as it has been a disaster for economy, health, lifestyle, and mind. People lives outside their house and chatting like a carefree bird before pandemic, then the pandemic happened. As such, Tourism that is industry where people lives outside their house forced them to set backward and halted in development. When the pandemic is over, it is important to see development of tourism especially for Philippine Tourism; thus, we can see how much the strength of human race trying to recover from natural disaster in order to improve their effort in case another same case happened again. With the content analysis, the Author finds out that even though they suffered damage from COVID-19 crisis, Philippine Tourism shows a strong humanity combination in their content. It shows that whether in sick or in health, humanity union still exists.
Keywords: digital marketing communication; tourism promotion; Philippines tourism
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