Review Paper
Year: 2023 | Month: May | Volume: 10 | Issue: 5 | Pages: 415-424
DOI: https://doi.org/10.52403/ijrr.20230549
Model of Persuasive Communication for Russian Tourists on Handle of Digital Nomad
Daniel Susilo1, Lu Hui Chen2
1Department of Communication Science, Universitas Multimedia Nusantara, Tangerang, Indonesia
2Department of Industrial Management, Asia Eastern University of Science and Technology, Taipei, Taiwan
Corresponding Author: Daniel Susilo
ABSTRACT
Global Market is part of the norm and it is supported by the digital age. With internet, people is able to access transaction from other region or other state, hence it includes what happened to Bali tourism. Bali tourism has been part of the state’s important income, it’s as equal as State Owned Enterprise business. In order to preserve the business, some problems occurred and that includes how work field and multirace community faced struggle. With content analysis, the research reveals the problem of Russian Tourist and their traffic capability or the gentrification within digital nomads due to the work is being filled with foreigners. Each of them had the persuasive communication to deal with this kind of problem. The persuasive communication interestingly involves the foreigner itself with satiric content in order to make them understand the rules.
Keywords: Russian Tourist; Content Analysis; Digital Nomad; Bali; Persuasive Communication
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