Research Paper
Year: 2023 | Month: March | Volume: 10 | Issue: 3 | Pages: 404-415
DOI: https://doi.org/10.52403/ijrr.20230348
Conceptualizing Halal Product in the Context of Culinary in the Digital Era: E-Commerce and Ride-Hailing Based
Siti Alhamra Salqaura1, Rizki Christian Sipayung2, Wan Rizca Amelia3, Ida Royani4, Alfifto5
1,3,4,5Faculty of Economics and Business Universitas Medan Area, Medan, Indonesia
2Faculty of Economics and Business Universitas HKBP Nommensen, Medan, Indonesia
Corresponding Author: Wan Rizca Amelia
ABSTRACT
This study aims to analyze halal culinary development in the digital Era based on e-commerce and ride-hailing orders. The conceptualization related to the development process needs to be explored. The method used in this research is a critical assessment of the literature review. By analyzing the patterns that have been done by the SMEs, a proposed framework could be conceptualized. By using e-commerce and ride-hailing appropriately in this digital era, it is able to increase the development of the halal culinary business where the majority of Indonesian citizens are Muslim and realize that consuming halal food is an obligation, not a habit. Thus, the proposed model expectedly will give impact on three sectors i.e., 1) SMEs could take advantage of the increasing demand for halal food products, lifestyle, and the advancement of digitalization, and expand the business potential; 2) the e-commerce and ride-hailing company to implement halal food products assurance by displaying some additional requirements; 3) the consumers, need to be aware when ordering food and beverages in e-commerce and ride-hailing.
Keywords: Digitalization, Halal Food, E-Commerce, Ride-Hailing, Indonesia
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