Research Paper
Year: 2023 | Month: March | Volume: 10 | Issue: 3 | Pages: 158-162
DOI: https://doi.org/10.52403/ijrr.20230318
The Role of Innovative Behavior, E-Commerce Literacy, and Resilience Attitude on the Performance of Micro-Small Enterprises in Cilegon City
Sati’ah1, Muhammad Suparmoko2, Uli Wildan Nuryanto3, Bambang Dwi Suseno4, Ade Manggala Hardianto5
1,2,3,4,5Master of Management, Universitas Bina Bangsa, Indonesia
Corresponding Author: Sati’ah
ABSTRACT
The purpose of this research is to analyze the role of innovative behavior, e-commerce literacy, and resilience attitude on the performance of Micro-Small Enterprises in Cilegon City. This research is a quantitative research with a correlational approach. The population in this research is the perpetrators of Micro-Small Enterprises in Cilegon. Based on data for 2021 the Office of Cooperatives and Micro-Small Enterprises in Cilegon, the number of Micro-Small Enterprises in Cilegon is 6,546. The sampling technique in this study is by using a proportionate random sampling technique, with a sample size of 160 people. The analysis technique uses structural equation modeling-partial least squares (SEM-PLS) through SmartPLS software. The results of the study show that innovative behavior has a significant effect on e-commerce literacy of Micro-Small Enterprises in Cilegon City. Innovative behavior has a significant effect on resilience attitude of Micro-Small Enterprises in Cilegon City. Innovative behavior has a significant effect on the performance of Micro-Small Enterprises in Cilegon City. E-commerce literacy has a significant effect on the performance of Micro-Small Enterprises in Cilegon City. Resilience attitude has a significant effect on the performance of Micro-Small Enterprises in Cilegon City. Innovative behavior has a significant effect on the performance of Micro-Small Enterprises in Cilegon City through the mediation of e-commerce literacy. Innovative behavior has a significant effect on the performance of Micro-Small Enterprises in Cilegon City through the mediation of resilience attitude.
Keywords: Innovative Behavior, E-Commerce Literacy, Resilience Attitude, Performance
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