Research Paper
Year: 2023 | Month: January | Volume: 10 | Issue: 1 | Pages: 498-504
DOI: https://doi.org/10.52403/ijrr.20230157
Formulation Strategy of Kisel SIM Card’s Facing Business Digitalization in Telecommunications Industry
Indra Permana1, Lukman M. Baga2, Amzul Rifin2
1Business School – IPB University Jl Pajajaran Bogor
2Department of Agribusiness, Faculty of Economics and Management, IPB University
Corresponding Author: Indra Permana
ABSTRACT
However, for starter pack sellers, this prepaid card re-registration policy has decreased starter pack sales, previously the policy was applied to merchants who could enjoy the benefits of buying and selling starter packs by selling an average of 100 starter packs per day. This has an impact on the performance of the packing business and the manufacture of starter packs in the Cellular Telecommunications Cooperative (KISEL). There was a decline in sales on SIM cards from 2018 to 2020. This research was conducted at the Sim Card Logistics Management Department with the legal entity Cellular Telecommunications Cooperative (KISEL). The author analyzes the declining production of SIM card and its impact on employee well-being and focuses on the development of SIM card strategies in the face of business digitization in the increasingly competitive telecommunications industry. To obtain the results of priority strategy analysis, data processing and analysis techniques were carried out using 7s Mckinsey Analysis, PESTLE Analysis, Internal Factor Evaluation (IFE) Analysis, External Factor Evaluation (EFE) Analysis, Internal-External Matrix (IE), SWOT Analysis, SWOT Matrix, QSPM Analysis (Quantitative Strategic Planning Matrix). Based on the results, priorities of Kisel's strategy include: first is the procurement and targeting of ideal machines for faster delivery processes, increasing promotion and popularity through social media, the third is Improving adaptive work culture with new lifestyle habits, fourth Improving facilities and facilities for employees and the last is Coordinating intensive with new partners to negotiate the fulfillment of raw material needs.
Keywords: SWOT, QSPM, Kisel, Internal-External Matrix, Digitalization
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