Review Paper
Year: 2023 | Month: January | Volume: 10 | Issue: 1 | Pages: 315-323
DOI: https://doi.org/10.52403/ijrr.20230134
Sustainable Marketing in line with SDGs: An Extensive Bibliometric Analysis
Dr. Nitin S. Wani
Associate Professor of Marketing JDBIMS, SNDT Women’s University, Mumbai, India
ABSTRACT
This study focuses on providing a holistic picture of the relevant research in the area of sustainable marketing from the lens of United Nations’s Sustainable Development Goals (SDGs). This research is unique since it involves an extensive bibliometric analysis of the research in the area of sustainable marketing in line with UN SDGs spanned across a decade from the years 2013-2022.The study analysed 864 articles published in 470 journals by 2503 authors from 922 organisations from 81 countries which was extracted from Dimensions database and further analysed using VosViewer software. The research study has identified the most influential journals, authors, institutions, countries, and research papers focusing on the area of sustainable marketing in line with UN SDGs. This study will be of immense help to researchers, marketers and policy makers working in the area of sustainable marketing.
Keywords: Sustainable Marketing, Sustainability, UN Sustainable Development Goals (SDGs), Bibliometric analysis, Co-citation analysis, VosViewer.
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